Winter Promotion Focus: Warmth & Comfort Features
Winter demand leans into cozy, enclosed designs. Highlight cave beds, thick plush cushions, and covered perches. Position products as “winter retreats” for cats. Bundle with blankets or heated pads. Neutral and dark colorways (gray, brown) perform well. Stock up on high-warmth models 2–3 months before winter peaks.
Spring & Summer: Lightweight & Breathable Designs
Warm weather favors breathable, lightweight units. Prioritize rattan, linen, and mesh fabrics. Open perches, hammocks, and wall-mounted designs reduce heat retention. Pastel and bright colorways appeal to spring moods. Emphasize easy-clean features for shedding season. Promote “cool spots” for cats during summer heatwaves.
Fall Back-to-School & Holiday Prep Strategies
Fall drives renewal and gifting demand. Market compact, durable designs for students and renters. Launch holiday bundles (cat tree + toys + bed) for gifting. Highlight neutral designs that fit holiday decor. Increase inventory 1–2 months before Black Friday and Christmas. Our OEM team supports custom gift packaging for holiday bulk orders.
Year-Round Evergreen Promotions for Steady Bulk Sales
Core bestsellers (standard plush trees, floor-to-ceiling towers) sell year-round. Run “new home” promotions for moving season. Partner with shelters for adoption drives. Offer loyalty discounts for repeat buyers. These evergreen strategies stabilize cash flow and complement seasonal peaks. Our flexible MOQ supports mixed seasonal/evergreen bulk orders.